Live app dashboard

App User Metrics

Track growth, customer value, and loyalty in one place with live user, revenue, conversion, and activity metrics from the app.

Reporting period Last 7 days Compared with previous 7 days
Growth uses the selected period start.
Starting point users -- Period baseline
Users to date -- End of period total
% growth -- Compared with previous period
New users -- Compared with previous period
Active users -- Paying users in period
Average spend per user -- Period spend divided by users to date
Average spend per active user -- Compared with previous period
Net app revenue -- Compared with previous period
Total discount value -- Compared with previous period
First purchase conversion -- Compared with previous period
Repeat purchase rate -- Compared with previous period

New Users Per Day

New app signups for the selected period.

Last 7 days
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Active Users Per Day

Unique app users with succeeded payment activity each day.

Last 7 days
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Revenue Snapshot

Commercial performance for the selected period.

Succeeding payments
Period net app revenue -- Compared with previous period
Daily average net revenue -- Succeeded payment value averaged across the selected period
Average order value -- Compared with previous period

Discount Snapshot

Promo value redeemed during the selected period.

Paid orders
Period discount value -- Compared with previous period
Daily average discount value -- Promo value averaged across the selected period

Spend by Merchant

Captured app spend split between Refuel and Terrace for the selected period.

Merchant split
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Daily Net Revenue

Captured revenue by day from succeeded app payments.

Last 7 days
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Daily Discounts

Discount value redeemed each day on paid app orders.

Last 7 days
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Customer Loyalty

How many users convert and come back again.

Retention view
First purchase conversion -- Compared with previous period
Repeat purchase rate -- Compared with previous period
Average spend per active user -- Compared with previous period