Live app dashboard

App User Metrics

Track growth, customer value, and loyalty in one place with live user, revenue, conversion, and activity metrics from the app.

Total users -- All registered app users
New users today -- Users created today
Average spend per user -- Total succeeded spend divided by total app users
Average spend per active user -- Total succeeded spend divided by users who have paid
Total app revenue -- Net revenue captured from succeeded app payments
Total discount value -- Discounts redeemed on paid app orders
First purchase conversion -- Users who have placed at least one paid order
Repeat purchase rate -- Paying users who have returned and bought again

New Users Per Day

Last 14 days of new app user signups.

Daily trend
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Active Users Per Day

Unique app users with succeeded payment activity each day.

Last 14 days
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Revenue Snapshot

Live commercial performance across the app.

Succeeding payments
Total net app revenue -- Captured across all succeeded app payments
Net app revenue today -- Succeeded payment value captured today
Average order value -- Average captured value per succeeded payment

Discount Snapshot

Track how much value is being redeemed through promos.

Paid orders
Total discount value -- Promo value redeemed on paid app orders
Discount value today -- Promo value redeemed today

Daily Net Revenue

Captured revenue by day from succeeded app payments.

Last 14 days
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Daily Discounts

Discount value redeemed each day on paid app orders.

Last 14 days
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Customer Loyalty

How many users convert and come back again.

Retention view
First purchase conversion -- Share of total users with at least one succeeded payment
Repeat purchase rate -- Share of paying users with more than one succeeded payment
Average spend per active user -- Average captured spend among users who have paid